Case Study: The Extra Tuition Centre

Client Challenge

The Extra Tuition Centre
The Extra Tuition Centre, based in the United Kingdom, provide extra tuition to children after school and on Saturday mornings. They offer their services in over 30 locations and are looking to the internet as a cost effective way to expand the business.

Words & Pictures Solution

After studying the market opportunities and the existing competition we created a comprehensive search engine optimisation plan to enhance the listing of the Extra Tuition Centre in Google's search results. Some of the features we have implemented and services we provide the Extra Tuition Centre can be seen below:
  • Forum for parents and tutors
  • Search engine optimisation
  • Content generation
  • Blog implementation and consultancy
  • A custom made content management system that easily enables the ETC to create and manage a new web site for each centre - these micro-sites have a built in blog and email subscription service
  • Google Adwords campaign
  • Social networking site for ETC teachers to add value to their Investors in People offering


Over the last year the number of visitors to the Extra Tuition Centre web site has increased over 750%.

You can visit the Extra Tuition web site here.
Visit an example of a micro-site here